Your Ride Starts Here

Bike Bros Ltd brings top-tier bicycles, gear, and support to cycling enthusiasts in Cheltenham and beyond.

Pedal Passion Meets Professional Service

Located in the heart of Cheltenham, Bike Bros Ltd is a destination for cyclists of all levels — from casual riders to dedicated racers. With a wide selection of bikes, accessories, and parts, we’re here to equip every journey, whether it’s a city commute or a countryside adventure. Our team combines technical expertise with a shared love of cycling, ensuring personalized guidance and hands-on service. We believe cycling is more than transportation — it’s a lifestyle, a community, and a form of freedom. That’s why we focus on quality, performance, and long-term reliability in everything we offer.

Local Experts, Trusted Brands

We work with some of the world’s most respected cycling brands to provide reliable, high-performance products. Our knowledgeable staff are all passionate riders who test what they sell — so you’ll always get honest advice and gear that performs. Whether you're shopping for your first bike or upgrading your race kit, we’re here to help you find the right fit. Supporting local riders and encouraging active living is at the core of what we do.

What We Offer

Bike Sales & Accessories

From road and mountain bikes to electric and kids’ models, we stock a full range of cycles and essential gear to match your lifestyle.

Repairs & Maintenance

Our on-site mechanics provide fast, reliable service — from flat fixes to full overhauls — using quality parts and expert care.

Custom Builds & Fittings

Looking for a personalized ride? We offer custom bike builds, frame fittings, and component upgrades tailored to your preferences and performance goals.

Committed to Every Cyclist

At Bike Bros Ltd, we value every customer who walks through our doors — whether you're just starting out or riding daily. Our goal is to foster a welcoming environment where cycling is accessible, exciting, and supported. With a balance of retail service and community engagement, we help fuel the growing cycling culture in Cheltenham. We’re not just a shop — we’re a hub for those who ride. Visit us today and let’s get rolling.

Email

[email protected]

Phone

+44 7463206519

Office

82-86 Albion Street, CHELTENHAM
GL52 2SE, United Kingdom